
One day, I struggled to contain the ridiculous creature that I call my key chain. I had to sort through complicated Disney character charms, a hot pink can of mace (it's a rough world out there), three unalike keys that I still have trouble distinguishing which door each opens, and six store loyalty cards. Do I even use all six of those cards? No. In fact, as a busy and broke college student, I only use my Rite-Aid wellness+ card on a regular basis.
Unfortunately, students are limited in where they can shop, especially at the University of Pittsburgh. Pitt's campus sits in Oakland, a bustling sliver of the city of Pittsburgh. Pitt's Oakland campus isn't exactly grocery friendly for the thousands of college students that call the area home. Especially for busy students like me and my peers, time is rarely available to take a bus to Shadyside or Southside to go to Giant Eagle. Besides, I usually need only a few basic necessities between my trips back home every few weeks.
In the heart of Oakland along Forbes Avenue, there is a CVS, a Rite-Aid, and an IGA. If you're really in a pinch for foods only sold at large grocery stores (frozen chicken, fresh deli meat and cheeses, or fresh produce) IGA is your best bet. IGA has just about everything a large grocery store would, but items can be pricey. You can definitely find some items for a better offer at Rite-Aid or CVS. Most importantly, IGA doesn't offer a loyalty program. Stores with loyalty cards definitely offer an incentive to consumers to shop at their store. Even if you're not getting the best deal, you feel like you've saved some change.
Large drugstore chains like Rite-Aid not only offer a loyalty program but an additional incentive to Pitt students that other stores don't—convenience. Not only is there a Rite-Aid on Forbes, but there is another larger Rite-Aid just around the corner on Atwood Street with a substantial freezer and cooler section and pharmacy. For students living in university housing in the heart of campus, Rite-Aid is most convenient. I only shop at Rite-Aid because CVS is too far from my general stomping ground in Oakland. It's a whopping four blocks from Rite-Aid and way out of the way from my humble abode deep into the abyss that is South Oakland.
Rite-Aid's wellness+ rewards are pretty simple. The customer earns 1 point for every dollar spent on non-prescription purchases and 25 points for every prescription purchase. These points accrue towards different point levels; the higher the level, the better the savings. Loyalty card customers can create an account on Rite-Aid's website to track their points and see which special offers are available. They can even clip and print coupons on certain items to use next time they shop. These coupons can also be loaded onto their wellness+ card and redeemed when they purchase those products at checkout.
It's not necessarily the card that gets you the discount. You have to be a smart shopper. When shopping, pay attention to what products actually give you the best bang for your buck. If you're going to buy dish detergent for the pile of germ infested dishes in your sink, look at the price tag. Rite-Aid usually offers special discounts on their brand of products, and Rite-Aid brand (or any generic brand available) may come with other discounts as well. Put the money you've saved by buying the generic brand toward a new, flashy pair of Ray Bans that will look amazing while you lay out between classes at Schenley Plaza.
Some consumers are concerned that using store loyalty cards breaches privacy rights. When a loyalty card is scanned at the time of purchase, the customer allows the store to track which items are bought. Most stores use this information to decide which products to carry and which customers to target with specific coupons or discounts.
Store promotions and loyalty cards definitely have a psychological effect on the customer. A recent article in USA Today discusses the analytical measures stores take in order to find better ways to market products to customers. Just as a doctor may use a placebo method on patients, stores use the same idea in marketing strategies. Customers think they've bargain shopped, when in reality they bought in excess of their needs and spent more money.
Cara Pallatino, a junior in the Dietetics and Nutrition program at Pitt, says she isn't really worried that her privacy rights are violated by using her wellness+ card.
"I use my card to get the discounts on sale items and to get points for coupons." When asked if she actually feels she is saving money, she says that she does.
"I can see how much I save with my wellness card on my receipt each time I buy stuff at Rite-Aid. I definitely think I'm saving money, even if it's just a little, it's something."
Smart shopping has infiltrated the smartphone era, as well. There is a plethora of smartphone apps available for free in order to make smart shopping easier. Consumers can download the free Key Ring Rewards Card app on any iPhone, Android, Windows 7, or Blackberry device. App users can scan and store their loyalty cards, use new shopping programs, and receive coupons and special offers via their smartphone. The Key Ring Rewards Card app was voted Best Online Pick and 1st Place in Mobile Commerce for the 2011 Cellular Telecommunications Industry Association (CTIA) Emerging Technology Awards. Apps like this are ideal for the busy and money conscious college student. Students always have their phones on hand, and using an app like Key Ring makes for organized shopping.
It all comes down to smart shopping. Pay attention to store offers, and don't buy in excess of what you need. As college students, we know best when it comes to technology, so take advantage of special smartphone apps to organize loyalty cards and get special discounts. And, if worse comes to worst, unlock that iPhone and ask Siri. After all, Siri knows best.
It's not necessarily the card that gets you the discount. You have to be a smart shopper. When shopping, pay attention to what products actually give you the best bang for your buck. If you're going to buy dish detergent for the pile of germ infested dishes in your sink, look at the price tag. Rite-Aid usually offers special discounts on their brand of products, and Rite-Aid brand (or any generic brand available) may come with other discounts as well. Put the money you've saved by buying the generic brand toward a new, flashy pair of Ray Bans that will look amazing while you lay out between classes at Schenley Plaza.
Some consumers are concerned that using store loyalty cards breaches privacy rights. When a loyalty card is scanned at the time of purchase, the customer allows the store to track which items are bought. Most stores use this information to decide which products to carry and which customers to target with specific coupons or discounts.
Store promotions and loyalty cards definitely have a psychological effect on the customer. A recent article in USA Today discusses the analytical measures stores take in order to find better ways to market products to customers. Just as a doctor may use a placebo method on patients, stores use the same idea in marketing strategies. Customers think they've bargain shopped, when in reality they bought in excess of their needs and spent more money.
Cara Pallatino, a junior in the Dietetics and Nutrition program at Pitt, says she isn't really worried that her privacy rights are violated by using her wellness+ card.
"I use my card to get the discounts on sale items and to get points for coupons." When asked if she actually feels she is saving money, she says that she does.
"I can see how much I save with my wellness card on my receipt each time I buy stuff at Rite-Aid. I definitely think I'm saving money, even if it's just a little, it's something."
Smart shopping has infiltrated the smartphone era, as well. There is a plethora of smartphone apps available for free in order to make smart shopping easier. Consumers can download the free Key Ring Rewards Card app on any iPhone, Android, Windows 7, or Blackberry device. App users can scan and store their loyalty cards, use new shopping programs, and receive coupons and special offers via their smartphone. The Key Ring Rewards Card app was voted Best Online Pick and 1st Place in Mobile Commerce for the 2011 Cellular Telecommunications Industry Association (CTIA) Emerging Technology Awards. Apps like this are ideal for the busy and money conscious college student. Students always have their phones on hand, and using an app like Key Ring makes for organized shopping.
It all comes down to smart shopping. Pay attention to store offers, and don't buy in excess of what you need. As college students, we know best when it comes to technology, so take advantage of special smartphone apps to organize loyalty cards and get special discounts. And, if worse comes to worst, unlock that iPhone and ask Siri. After all, Siri knows best.
For more information on the Key Ring Rewards Card app, check out this video from ABC 13 News out of Houston, Texas!